Death penalty

CAMPAIGNS WITH REAL SHOCKING IMAGES

Here, the company feature images from the real world which have some social and universal relevance, in order to break through the barrier of indifference. The images presented, are, in fact, real pictures taken by photo reporters, already published in newspapers and magazines. The subjects is in accordance with the corporate philosophy of information and confronte themes of a social nature: an obscure and insidious illness, violence and intimidation, forced emigration, natural catastrophes.

STRUGGLE AGAINST HUNGER

Benetton, in collaboration with the FAO (Food and Agricolutre Organization of the United Nations), creates the official image of the World Food Summit.

HUMAN RIGHTS

The aim is to remind world public opinion of people’s fundamental rights, as individuals and as members of social groups, and to emphasise the fact that the protection of these rights is a thing that every body should respect.

COLOURS OF DOMESTIC VIOLENCE

United Colours of Domestic Violence blame domestic violence by playing with its slogan United Colours of benetton

AIDS MOBILIZATION

This campaign was launched in September 1993. Those three photographs are used as metaphors for the discrimination practised in society towards those who suffer from this disease.