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United Colors of Benetton
Two key words that mainly come to mind when thinking about benetton are: a colourful advertisement and sometimes a shocking advertisement. And it is this will to disrupt the social consciousness that has allowed Benetton to become a real fashion and marketing myth.
Benetton doesn’t shock just for pleasure. On the contrary, there are deep messages to understand in its campaigns.
These images don’t refer to the company’s products but they refer to the company’s values. And the human message is transmited through visual shocks.
Benetton doesn’t shock just for pleasure. On the contrary, there are deep messages to understand in its campaigns.
These images don’t refer to the company’s products but they refer to the company’s values. And the human message is transmited through visual shocks.
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