United Colors of Benetton

EQUALITY IN DIVERSITY

In 1980, Benetton campaigns promoted multiculturalism. After all, what is more natural for a company so proud of its colourful clothes to promote ethnic diversity ? Moreover the firm’s name is United Color of Benetton and as multiculturalism is also an issue of united color, the link is pretty good and we would even say,... intelligent...Here are some images of this campaign...